It
was a great time of rewards and excitement for most traders at the trade launch
event which held at major markets across Nigeria's Unilever Nigeria Plc, recently launched a new 180g
‘Spread for Bread’ Sachet pack size forBlue Band.
Consumers who purchased the new Blue Band 180g
sachet were rewarded with exciting gifts.
The wholesalers and retailers were
not left out as they were also rewarded with recharge cards and Blue Band
branded Ankara for their consistent support for BlueBand over the years.
Madam
Comfort, a wholesaler stated that Blue Band has been her favouritemagarine for
the past twenty years and the new 180g ‘Spread for Bread’ Sachet pack is a good initiative by the brand
as it is affordable and handy.
Speaking at the trade launchevent, MrsNsimaOgedi–Alakwe,
Brand Building Director Foods, Unilever Nigeria, stated
that Unilever
is excited to introduce the new Blue
Band 180g Spread for Bread sachet, to ensure the whole family gets more
for less, as one sachet spreads 36 slices of bread. She also added that Bread,
spread with Blue Band gives children the right amount of vitamins A, B6, B12,
D, E, Folic Acid and Niacin that are essential for their growth and development.
Vivian Ihaza, Tea and
Spreads Category Manager, Unilever Nigeria, while explaining the rationale
behind the launch ofthe Blue Band 180g Spread For Bread Sachet, reiterated that
the companyis dedicated
to making its products affordable and readily available for consumerswhich is why Blue Band, number one
margarine brand in Nigeria is available
in different pack sizes at different price points. She specifically
urged mothers to ensure their families,
especially children start their day with Blue Band Margarine,as it contributes to meeting children’s
daily nutrient needs.
Blue Band contains
the right amount of nutrients and vitamins essential to keep the entire
household healthy. Blueband your trusted spread for life!!
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