Royco, the seasoning
brand from Unilever Nigeria Plc recently rewarded consumers who participated in
their just concluded “Royco Levels Don Change” promo with three Hyundai Accent cars
as the grand prize. The cars were presented to the winners at the Unilever Head
Office in Lagos state. Continue...
The nationwide
promo which started on the 7th of April and ended on the 15th
of July involved consumers sending in two empty Royco 400g packs to Unilever
Head Office, or dropping them off at designated redemption centers. The draws
took place monthly at major markets nationwide while the grand prize draws were
at Aba, Ilorin and Kano.
Three grand
prize winners of brand new Hyundai Accent cars emerged from draws which were
run once every month during the period of the promotion. Ms. Goodness Ndudi
Ezenwa from the Northern region, Mr. Ubong Effiong from the South East region,
and Mrs. Temitope Olanipekun emerged from the South West region. A total of 70,000
entries were received; 50,000 instant gifts and 500 consolation prizes of
kitchen appliances such as blenders, cookers, refrigerators and deep freezers
have also been awarded.
Speaking at
the Grand Prize Presentation event, the Brand Building Director; Foods Mrs.
Nsima Ogedi- Alakwe stated that the promotion served as an avenue for the Royco
brand to say thank you to her consumers for their loyalty to the brand. The
event is also a demonstration that Unilever keeps her promises to her consumers
and would always put the consumer first.
Also
speaking at the event, the Category Manager Savoury, Mrs. Nnenna Osi-Anugwa
stated that Unilever rewards loyal consumers who have
consistently endorsed Royco as the brand which is now meatier than ever and
offers irresistible taste and aroma to their meals. She further added that for
these consumers and all Royco users, their levels have changed positively.
Royco was
just recently re-launched with a great improvement in taste, making the brand
meatier than ever, and a new attractive packaging to give consumers a more
enjoyable cooking experience and guaranteed tasty meals and irresistible aroma every
time
Your
favorite Royco comes in three different variants; Royco Beef which is now
meatier than ever, Royco Chicken made with real Chicken and Royco Goat meat
which gives the authentic Goat meat flavour.
To crown it all
up, Unilever Nigeria is driving affordability across her category, while
improving on the functional benefits of her brands. Recently, Royco prices have
been reduced: Royco beef x 100 cubes now sells for N230, Royco Chicken x 25
cubes is N50 per pack and Royco Chicken x 100 cubes is N250 per pack.
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